Rabbids To Invade Television Through Major Partnership Between Ubisoft® And France Televisions
Paris, France – October 6, 2011 – Today Ubisoft® and France Televisions announce that they will partner to produce a television series based on Ubisoft’s world-renowned Rabbids® brand and targeted to the youth audience. France Television will support the production by Ubisoft of 78 seven-minute episodes in full CGI. The Rabbids will attack morning television worldwide in spring 2013.
Impatient, hyperactive and completely out of control, the Rabbids were created by Ubisoft’s French studios in 2006, and have already conquered fans around the world with over 10 million video games sold and 41 million fans on YouTube. Ubisoft Motion Pictures, the division of Ubisoft created in March 2011 to widen the audience for the company’s successful brands by bringing them to film, television and web series, will oversee the creation and production of the television show. The Ubisoft Motion Pictures team will work directly with Ubisoft’s French studios on the conception of the series as a guarantee of the authenticity of the brand quality to ensure that the Rabbids on television are every bit as hilarious, unexpected and ridiculous as the Rabbids that fans already know and love.
"We are delighted to join forces with Ubisoft to coproduce the first Rabbids animated series. The Rabbids are already stars of gaming, kids and adults of all ages enjoy them all round the world," said Julien Borde, head of children and youth programs at France Televisions. "In their tv show, the Raving Rabbids will offer to Ludo viewers on France 3 their unique and refreshing vision of planet earth. It‘s a great honor for France Televisions to be the home of the wackiest heroes of gaming and to welcome the Rabbids into our family of animated icons."
“France Televisions has shown a consistent flair for backing quality children’s programming and we are pleased to have found in them the perfect partner to help us create a series that the Rabbids deserve,” said Jean-Julien Baronnet, chief executive officer of Ubisoft Motion Pictures.“This partnership will allow Ubisoft to bring its unique creative vision to new audiences via a daily television show. The Rabbids, with their silly, insane and hilarious personalities are just the right characters for this television adventure.”
DVDs and Video on Demand (VOD) of the series in France and French-speaking territories of Europe will be handled by France Télévisions Distribution.
© 2011 Ubisoft Entertainment. All Rights Reserved. Rabbids Raving Rabbids, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries