Rabbids To Invade Television Through Major Partnership Between Ubisoft® And France Televisions
Paris, France – October 6, 2011 – Today Ubisoft® and France Televisions announce that they will partner to produce a television series based on Ubisoft’s world-renowned Rabbids®
brand and targeted to the youth audience. France Television will
support the production by Ubisoft of 78 seven-minute episodes in full
CGI. The Rabbids will attack morning television worldwide in spring
2013.
Impatient,
hyperactive and completely out of control, the Rabbids were created by
Ubisoft’s French studios in 2006, and have already conquered fans around
the world with over 10 million video games sold and 41 million fans on
YouTube. Ubisoft Motion Pictures, the division of Ubisoft created in
March 2011 to widen the audience for the company’s successful brands by
bringing them to film, television and web series, will oversee the
creation and production of the television show. The Ubisoft Motion
Pictures team will work directly with Ubisoft’s French studios on the
conception of the series as a guarantee of the authenticity of the brand
quality to ensure that the Rabbids on television are every bit as
hilarious, unexpected and ridiculous as the Rabbids that fans already
know and love.
"We
are delighted to join forces with Ubisoft to coproduce the first
Rabbids animated series. The Rabbids are already stars of gaming, kids
and adults of all ages enjoy them all round the world," said Julien
Borde, head of children and youth programs at France Televisions. "In
their tv show, the Raving Rabbids will offer to Ludo viewers on France 3
their unique and refreshing vision of planet earth. It‘s a great honor
for France Televisions to be the home of the wackiest heroes of gaming
and to welcome the Rabbids into our family of animated icons."
“France
Televisions has shown a consistent flair for backing quality children’s
programming and we are pleased to have found in them the perfect
partner to help us create a series that the Rabbids deserve,” said
Jean-Julien Baronnet, chief executive officer of Ubisoft Motion
Pictures.“This partnership will allow Ubisoft to bring its unique
creative vision to new audiences via a daily television show. The
Rabbids, with their silly, insane and hilarious personalities are just
the right characters for this television adventure.”
DVDs
and Video on Demand (VOD) of the series in France and French-speaking
territories of Europe will be handled by France Télévisions
Distribution.
©
2011 Ubisoft Entertainment. All Rights Reserved. Rabbids Raving
Rabbids, Ubisoft and the Ubisoft logo are trademarks of Ubisoft
Entertainment in the U.S. and/or other countries
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